Contrary to what Nigerian parents and your peers who nature has cursed with the inability to grow facial hair will tell you, beards are cool. So cool, in fact, that we put together a list of the advantages of having your face covered in luscious hair.

1) It makes you more attractive.

Someone said that beards are to men what makeup is to women. That person had obviously never heard of men wearing makeup. Anyway, growing a beard can help give you a more refined look.

2) It’s gives you extra space to hide things.

If your beard is large enough, you could sneak in at least 2 small bottles of Jameson Irish Whiskey into any place you want by hiding them in your beard. This is why you never see bearded guys buy anything at cinema concession stands.

3) It frees up the time you’d usually spend shaving so you can do other stuff.

There’s a study that proves the avarage man will spend an estimated 3,350 hours of his life shaving. That’s 139 days. That’s almost 5 months! Ain’t nobody got time for that.

4) Gives you something to scratch while you’re thinking.

Everybody needs a beard to scratch during deep thought. What do you want to do? Scratch your bare chin? LMAO

5) Women love them.

Women tend to associate more masculine faces with physical strength, social assertiveness, and formidability. Women find these things incredibly attractive.

Like a luscious beard, good things need time and care. Just like Jameson Irish Whiskey. We treat our whiskey the way a good man treats his beard, with care.

In anticipation of Nigeria’s 60th Independence Day celebration, Jameson celebrated the resilience and creativity of Nigerians by highlighting the togetherness of the people using both bearded brothers and their admirers.

The celebration continued with the release of a special Jameson Independence Day pack. The special pack unites the country using icons that represent all her regions.

All this is just a tip of the iceberg. Expect more awesomeness and enjoy Jameson responsibly.

Follow Jameson on Twitter and Instagram @jamesonngr, www.jamesonwhiskey.com

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